Why Does Platinum Blonde Hair Turn Brassy? Platinum blonde hair is prone to brassiness due to: Underlying pigments (natural warm tones in hair) Mineral buildup (from hard water, especially in UAE) UV exposure (sunlight oxidizes color) Product residue (sulfates strip toner over time) Fun Fact: Just 8 washes with hard water can cause noticeable brassiness! 5 Essential Steps to Prevent Brassiness 1. Use a Purple Shampoo Weekly How It Works: Purple neutralizes yellow/orange tones.Pro Tip: Leave on for 2-5 mins (longer = more intense toning). Recommended Product: Roverhair UAE Violet Shampoo (Vegan, sulfate-free formula with UV protection). 2. Wash with Cool Water Why? Hot water opens cuticles, releasing toner faster. 3. Install a Shower Filter Best for UAE: Filters calcium & magnesium in hard water. 4. Avoid Chlorine & Saltwater Quick Fix: Wet hair with clean water before swimming to limit absorption. 5. Refresh with a Toning Mask When to Use: Every 3-4 weeks for stubborn brassiness.Recommended Product: Evan Care Cool Blonde Mask (Coconut oil + violet pigments). Brassiness Emergency Fixes DIY Toning Rinse Mix 1 tbsp purple dye (like Manic Panic) + 3 cups conditioner. Apply to damp hair, wait 10 mins, rinse. Clarifying Treatment Use 1x/month to remove mineral buildup. Try: Skin Doctor Detox Shampoo (Chelating formula). 3 Common Platinum Blonde Mistakes Overusing Purple Shampoo → Can leave hair gray/lavender. Skipping Heat Protectant → Sun/heat accelerates brassiness. Using Heavy Oils → Weighs down fine platinum hair. Product Guide: Icy Blonde Essentials Product Key Benefit Roverhair Violet Shampoo Neutralizes brassiness, vegan Evan Care Toning Mask Conditions while depositing cool tones Skin Doctor UV Protectant Prevents sun-induced fading Shop the Platinum Routine: Najafi’s Blonde Maintenance Kit Salon Secrets for Longer-Lasting Platinum Pre-tone with olaplex before bleaching to reduce damage. Request a double toner (ash + violet) for stubborn warmth. Gloss treatments every 6 weeks refresh color between appointments. Final Tip Brassiness is inevitable, but controllable. With Roverhair’s Italian vegan toners and these pro strategies, your platinum will stay icy between salon visits.
