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it's a flush, not a blush
Discover the perfect products for every beauty need. From luxurious skincare to vibrant makeup, nourishing hair care, and elegant nail essentials, Najafi brings you the best from top global brands.
Since 1997, Najafi has delivered 3,000+ beauty products from top global brands—making beauty easy and accessible for all.
Since 1997, Najafi has been dedicated to providing high-quality beauty and personal care products to customers and businesses alikeWith over 3,000 products from renowned international brands, we cater to every beauty need—whether you're an individual looking for self-care essentials or a business seeking reliable wholesale solutions. At Najafi, we believe beauty is for everyone, and we’re here to make it accessible, affordable, and effortless.
Clean, vegan haircare for all hair types-sustainable, cruelty free, and beautifully effective. Explore the collection and choose beauty with purpose
Discover the hottest picks from our extensive range of beauty products. From cult-favorite skincare to trending makeup and must-try hair care, our featured products are carefully selected to help you look and feel your best.
Ben Nye
UP TO
40
% OFF
SALE
Discover our top-selling cosmetics loved for flawless, glowing skin.
Roverhair
Skin Doctor
Natural Healing Recipe for Scalp Nourishment & Thinning Hair Restoration
Anti-frizz shampoo that extends V-Keraliss results with glyoxylic acid & walnut extract
Nourishes, adds silky shine, tames frizz, and shields hair from heat with a lasting scent.
Great looks begin with self-care. Get quick answers to help you glow from head to toe.
Looking good starts with taking care of the basics—your hair, skin, and nails. Here are some of the most common questions answered to help you glow from head to toe.
Use sulfate-free products, limit heat styling, trim regularly, and apply nourishing oils or masks weekly.
Cleanse, tone, moisturize, and apply sunscreen daily. Add treatments based on your skin concerns and type.
Brittle nails can result from water, chemicals, or lack of nutrients. Keep them trimmed, moisturized, and use strengthening products.
Salon treatments offer faster results, but consistent home care is key for long-term beauty maintenance.
Explore the best in skincare, haircare, and makeup—curated for Middle Eastern lifestyles and tested for you.
Discover the world’s most innovative skincare, haircare, and makeup – handpicked for Middle Eastern lifestyles. From clinical breakthroughs to cult favorites, we test every product so you don’t have to.
Global brands. Local expertise. Our collection unites the best of European science, Korean innovation, and regional wisdom for transformative results.
We choose only 2 in 10 brands—those that thrive in UAE heat, align with your values, and deliver results.
We reject 8 of 10 brands that approach us. Why? Because you deserve formulas that perform in UAE heat, respect your values, and deliver visible change.
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